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题名: Mining customer change model based on swarm intelligence
作者: Jin P(金鹏) ; Zhu YL(朱云龙)
作者部门: 先进制造技术实验室
会议名称: 3rd International Conference on Intelligent Computing
会议日期: August 21-24, 2007
会议地点: Qingdao, China
会议主办者: IEEE Computat Intelligence Soc, Int Neural Network Soc, Natl Sci Fdn China
会议录: ADVANCED INTELLIGENT COMPUTING THEORIES AND APPLICATIONS, PROCEEDINGS - WITH ASPECTS OF ARTIFICIAL INTELLIGENCE
会议录出版者: SPRINGER-VERLAG
会议录出版地: BERLIN
出版日期: 2007
页码: 456-464
收录类别: CPCI(ISTP) ; EI
ISSN号: 0302-9743
ISBN号: 978-3-540-74201-2
关键词: data mining ; customer change mode ; swarm intelligence ; rule change mining
摘要: Understanding and adapting to changes of customer behavior is an important aspect of surviving in a continuously changing market environment for a modem company. The concept of customer change model mining is introduced and its process is analyzed in this paper. A customer change model mining method based on swarm intelligence is presented, and the strategies of pheromone updating and items searching are given. Finally, an examination on two customer datasets of a telecom company illuminates that this method can achieve customer change model efficiently.
产权排序: 1
内容类型: 会议论文
URI标识: http://ir.sia.cn/handle/173321/8175
Appears in Collections:工业信息学研究室_先进制造技术研究室_会议论文

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